Tough on The Topics, Authentic in Style

"Die Freiheit besteht darin, dass man alles das tun kann, was einem anderen nicht schadet" [Matthias Claudius]

Economic values and ethical virtues play an important part of modern life, especially inlarger companies. Creditability and contingency in the decision-making processes is increasingly required both by stakeholders and the shareholders. Similarly, a broader human resources strategy, based on pure PR, recruitment and development needs. In the war of the best talents and brightest minds the Internet has gained new relevance.

The young graduates of tomorrow expect more than just a trade-off between the "bottom line" of the market and its legal situation. Since the financial crisis, mission statements with the best intentions seem to be not good enough. Credibility, social commitment, and the inclusion of spiritual virtues, e.g. dervived from the Christian faith, make a good deal in the long term: slowly but surely. This is nothing new, but for most people, difficult to implement.